A guide to mining the imagination to find new ways to succeed (Harvard Business Review Press, 2021).

We need imagination now more than ever—to find opportunities in adversity, rethink our businesses, and discover new paths to growth. We also need imagination to stay relevant when AI is taking over many of the routine cognitive aspects of management. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically?

The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG’s Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination. For more, see the book’s website here.